Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success-transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it-in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You'll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell-and monetize it directly. Killing Marketing rewrites the rules of marketing-enabling you to make the kind of transition that turns average companies into industry legends.

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

An examination into aspects of the sexual as depicted in a variety of medieval texts, from Chaucer and Malory to romance and alchemical treatises. It is often said that the past is a foreign country where they do things differently, and perhaps no type of "doing" is more fascinating than sexual desires and behaviours. Our modern view of medieval sexuality is characterised bya polarising dichotomy between the swooning love-struck knights and ladies of romance on one hand, and the darkly imagined and misogyny of an unenlightened "medieval" sexuality on the other. British medieval sexual culture also exhibits such dualities through the influential paradigms of sinner or saint, virgin or whore, and protector or defiler of women. However, such sexual identities are rarely coherent or stable, and it is in the grey areas, the interstices between normative modes of sexuality, that we find the most compelling instances of erotic frisson and sexual expression. This collection of essays brings together a wide-ranging discussion of the sexual possibilitiesand fantasies of medieval Britain as they manifest themselves in the literature of the period. Taking as their matter texts and authors as diverse as Chaucer, Gower, Dunbar, Malory, alchemical treatises, and romances, the contributions reveal a surprising variety of attitudes, strategies and sexual subject positions. Amanda Hopkins teaches in English and French at the University of Warwick; Robert Allen Rouse is Associate Professor of English atthe University of British Columbia, Vancouver, British Columbia, Canada; Cory James Rushton is Associate Professor of English at St Francis Xavier University in Nova Scotia, Canada. Contributors: Aisling Byrne, Anna Caughey, Kristina Hildebrand, Amy S. Kaufman, Yvette Kisor, Megan G. Leitch, Cynthea Masson, Hannah Priest, Samantha J. Rayner, Robert Allen Rouse, Cory James Rushton, Amy N. Vines

An examination into aspects of the sexual as depicted in a variety of medieval texts, from Chaucer and Malory to romance and alchemical treatises. It is often said that the past is a foreign country where they do things differently, and perhaps no type of "doing" is more fascinating than sexual desires and behaviours. Our modern view of medieval sexuality is characterised bya polarising dichotomy between the swooning love-struck knights and ladies of romance on one hand, and the darkly imagined and misogyny of an unenlightened "medieval" sexuality on the other. British medieval sexual culture also exhibits such dualities through the influential paradigms of sinner or saint, virgin or whore, and protector or defiler of women. However, such sexual identities are rarely coherent or stable, and it is in the grey areas, the interstices between normative modes of sexuality, that we find the most compelling instances of erotic frisson and sexual expression. This collection of essays brings together a wide-ranging discussion of the sexual possibilitiesand fantasies of medieval Britain as they manifest themselves in the literature of the period. Taking as their matter texts and authors as diverse as Chaucer, Gower, Dunbar, Malory, alchemical treatises, and romances, the contributions reveal a surprising variety of attitudes, strategies and sexual subject positions. Amanda Hopkins teaches in English and French at the University of Warwick; Robert Allen Rouse is Associate Professor of English atthe University of British Columbia, Vancouver, British Columbia, Canada; Cory James Rushton is Associate Professor of English at St Francis Xavier University in Nova Scotia, Canada. Contributors: Aisling Byrne, Anna Caughey, Kristina Hildebrand, Amy S. Kaufman, Yvette Kisor, Megan G. Leitch, Cynthea Masson, Hannah Priest, Samantha J. Rayner, Robert Allen Rouse, Cory James Rushton, Amy N. Vines

Investigation into the importance of the Anglo-Saxon past in medieval literature. As the point of origin, both real and imagined, of English law and group identity, the Anglo-Saxon past was important in the construction of a post-Conquest English society that was both aware of, and placed great stock in, its Anglo-Saxon heritage; yet its depiction in post-Conquest literature has been very little studied. This book examines a wide range of sources (legal and historiographical as well as literary) in order to reveal a "social construction" of Anglo-Saxon England that held a significant place in the literary and cultural imagination of the post-Conquest English. Using a variety of texts, but the Matter of England romances in particular, the author argues that theyshow a continued interest in the Anglo-Saxon past, from the localised East Sussex legend of King Alfred that underlies the twelfth-century Proverbs of Alfred, to the institutional interest in the Guy of Warwick narrative exhibited by the community of St. Swithun's Priory in Winchester during the fifteenth century; they are part of a continued cultural remembrance that encompasses chronicles, folk memories, and literature. Dr ROBERT ALLLEN ROUSE teaches in the Department of English, University of British Columbia.

CAREGIVING: The SECRETS ARE... is for Caregivers (CG) and their Loved Ones (LO). ALL chronic, serious illnesses have many things in common. The STRESSES that occur while they are trying to cope with their fears, frustrations, anger, and confusion are bewildering even terrifying. They are often unprepared to deal with these problems. Despite his experience and training you will read how Dr.Rose made more mistakes than good decisions. From these, as he did as a successful teacher, he found that he had to challenge what was "common knowledge." He had to find what he could and was willing to change to save his health and sanity. What was necessary to bring Marie back from depression (and side effects from prescribed medications)?There was also the misdiagnosis of Alzheimer's.He takes you through their struggles as he learns what works and what doesn't. Each CG must look into her/his mind and heart and find what works best (it changes) based on each's flexibility, honesty, courage, patience, and the individual responses of the LO as the LO tries to understand and deal with what is happening in her/his mind and body.

This is the second book in a series about the guests on Dr.Rose's internet radio show - www.blogtalkradio.com/icdrrose. Each is a person who is a Change Agent and a significant RESOURCE in her/his field. Beside getting an interesting article about each, you will have the show's address of the interview to learn more, but also have ways to personally CONTACT each. The range of guests is eclectic and includes experts in relationships, marriage, education, finance, business, futures studies, science, medicine, as well as other disciplines.Most are life-changing stories that could change yours - for the better.

Does love have to be "blind"? Is "passion" equated with loss of balance, unrealistic expectations, insanity - stupidity? Some say passion cannot last, If so, does it fizzle out, disappear with only a distant memory of its unbelievable highs? Or, can passion be the motor that only needs continuous refueling to become life-energizing, a lifelong love? The road to any love is strewn with impediments and any one of them can be too much if passion runs out of gas. Steve and Maria faced many of them - their past personal demons; ex's; their children; friends; religious and educational differences; work; money; illness; former loves; and different interests created problems.Yet, can an extraordinary passion for each other and an equally extraordinary passion for theirs and the others' "magical" children be enough to overcome the apparently high probabilities of the impossibility of maintaining one or both of their passions? You decide.

This is a on-going project that startet just for fun back in 1989. putting words together in verious ways to see if it gave eny meaning and then found out that it was a new way to express my self. So this is the first of five books to come in the near future. They all have a red line or a silver thread that comebind them together as one. there are 150 poems with 30 in ich book spaning 15 years from 1989-2004. Ich title give you a base idear but no real insight that i leave to the reader to figger out for all the books in the series. Oh yeah and I can't spell, .

THE COMPLETE TEACHER results in greater teacher autonomy, more cooperative parents, and students who are independent, self-motivating, and responsible. Everyone is happier and more fulfilled. in my presentation here are some of the participants comments. "Once students know you are closely observing them to help them and you prove that you hear them (good listening skills), they understand you truly care about them and discipline problems decrease. I love that." "I never realized that I used coercion so often in class. I never thought that persuasion was the other side of the coin and both are means for control. I will try negotiation as you explained because I do want my students to become more independent, self-motivated, and responsible." "I plan on documenting everything now. I get it that it protects the district, the principal, the student, and me. It provides a pattern of observations that enable me to make better decisions. Thank you,"

This work, published in five parts, holds a wealth of information for those researching early families of Missouri. Of the 590 pages of text, approximately 275 pages are devoted to complete genealogical histories of more than 800 families, from the five contiguous counties of St. Charles, Montgomery, Warren, Audrain, and Callaway. with an additional 54 pages devoted to the life of Daniel Boone. The book also contains historical information on the initial days in Missouri, religious matters, affairs of government, the Indian War, the New Madrid Earthquakes, as well as other antiquities. Softcover, (1876, 1935), reprinted 2002, 2011, Illus., Index, 596 pp.

CHALLENGING PRACTICALLY EVERYTHING
In ABUSES of POWER Dr. Rose is relentless in examining how power is abused by everyone involved in education. Rose believes that the questions we ask determine the answers we get. When you ask the wrong questions you get the wrong solutions.
When schools asked, "Why are minority parents not supportive of their children?" The answer was, "They don't care."
Dr. Rose asked, "What do we do that keeps minority parents away?"
Answer. 'We don't listen to or respect them, but dictate what we want from them."
Schools. "Why don't kids pay attention."
Answer, "They are stupid, don't care, or have family or culture problems."
Rose. "Why should kids pay attention?"
Answer, "Because I show I care about them, I listen to and negotiate solutions with them. I find their interests and explore them with them."
Schools. "Why don't teachers do a better job?"
Answer. "They're only interested in higher pay and benefits."
Dr. Rose. "How can we get teachers to be more successful?'"
Answer. "Give teachers more academic freedom, autonomy, and respect for each to discover the best ways to teach."
Free public education is considered one of our most important freedoms. Yet, most feel our system is not working.

Joining philosophy of language with phenomenological aesthetics, this book defines the epistemological status of abstract objects and works of art.

Beginning with a provocative conversation between Socrates, Plato, Wittgenstein, and Jung, the book introduces the concept, and coins the term, "Platonic Inductive Fallacy," deriving from a cycle of language games. The author then invokes Robert Stalnaker to clarify the difference between real and actual objects, which gives new insight into the epistemology of abstract objects.

Armed with defined abstract objects, the reader is taken through a fascinating journey from 1890s aestheticism to present-day phenomenological aesthetics. The book clearly establishes principles and methods for defining works of art, and applies them to two versions of a Henry James novella. The clear definitions and inventive methods, supported with impressive, detailed research, lead to compelling and well-taken conclusions.

This journey pays off with important and exciting results.

I want everyone, not just new and veteran teachers, to see what is possible, not just what exists in teaching. Without joy and hope life is - lifeless I relate honestly some of my failures and worst mistakes as well as some of the greatest moments of the first fifteen years of my fifty years of teaching. When I tell these stories I still get thrilled or teary-eyed as my students outdid my fondest hopes. I began with little knowledge of what education could (should) be. I taught the way I had been taught. I talked and they sat quietly. My second year I was in a master's program in psychology and I learned about Biochemical Individuality. I was astonished at the uniqueness of each individual. I began developing ways to individualize instruction, but it caused my program to be unbalanced. I wanted them to be become independent, self-motivated, socialized, and responsible for their actions. I realized that I had to mix my interactions by having them learn in pairs, triads, small groups, and whole class. Strict individualization was as bad as straight lecturing. I called the result the Self-Sustaining Classroom. It took years to perfect it, but I was attempting more ways to help them achieve responsible independence. Despite pressures to do otherwise, I managed to offer my students a total program with the so-called 'frills" that not only brought them to school, but stimulated many parts of their brain. I was "touchy-feely" because children want and need the physical and emotional components in their relationship with their teacher. I attribute my success to my enjoyment of teaching children, my eclectic reading, and my determination to be my own person and do what I believed was best for the children. Teachers need autonomy With the legal freedom to discover their Teaching Style and to express it without fear, teachers will enable children to find their Learning Style and all will realize their potentials.